And now, a brief marriage of ideas (who knows, it may be a long and happy marriage)!

Communication is what the listener does. So say the folks at Manager Tools ( [a’ la Peter Drucker].

So, given that, then when do people really listen? When the story is about them. So says Seth Godin in his blog and books (, and Nancy Duarte (

Suppose you want to communicate better. How would you do it? You’d make the message about the other person and not yourself, and make it repeatable. If you always make the story about yourself, who’s listening?


Charles McCrumb, Office Automation Expert
Visit us at
Like us on Facebook for instant updates on what Herbert, McCrumb & Associates is doing, how we’re doing it, and how we’re saving real people time and money!
Skype: charles.mccrumb
Bus: (626) 593-6700

Related articles