Since we’ve previously established that communication is what the listener does, what does it mean when your client leaves voice-mails, emails, and texts several times daily, without you ever replying in a time that you agreed to (daily communication)?
It means that YOU are ignoring CRITICAL DATA!
Answer the following questions honestly:
- What extra data could be gleaned from more interactions with your customers?
- What relationships do you think could be formed, but are now thrown away.
- How do you think your client feels? Annoyed? Frustrated? Ignored?
- Do you think your client will be likely to recommend you to his or her friends?
Even saying that there is no progress is still a communication!
Charles McCrumb, Office Automation Expert
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