Because we are not in a race with our competitors to the ground.
Okay, here it is:
We are NOT trying to go broke.
Our company is, quite frankly, a boutique Small Business I.T. Projects, Office Automation, and Human Behaviors providing company.
We learned several years ago that we cannot compete in some markets, however small they are. We cannot, and WILL NOT compete with Geek Squad (Best Buy’s purchased home PC experts) [another post about them later]. There’s NO WAY we can make anything other than a bare existence trying to compete with their part-time, college student staff. For example: “How many jobs per day do we need to make a living?” (Another post “What’s your capacity?”) Doing that, more than we can reasonably book. (Still another post about filling your schedule with good projects, and leaving no room for GREAT projects)!
So, we don’t compete in that space. We constantly refer people to them for hardware support, that we quite frankly are not interested in. We SPECIALIZE in an area that they know NOTHING about! For you, this can apply to other fields as well. Specialize in an area that is needing focus and is under-served.
For my company, that market is Small Business Information Technology Projects, Office Automation, and Human Behaviors. Strangely, all of these rely REALLY HEAVILY on Human Behaviors. More about that on another post.
Small Business IT Project Analyst, Office Automation Expert
Herbert, McCrumb & Associates
We can make ANY business work BETTER!
Small Business IT Projects | Office Automation | Human Behaviors
Visit us at http://www.hm-associates.com
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