What is Your Presence?


Charles McCrumb Small Business IT Project Analyst, Office Automation Expert Herbert, McCrumb & Associates
Charles McCrumb
Small Business IT Project Analyst, Office Automation Expert
Herbert, McCrumb & Associates

What presence are you giving to your clients, co-workers, superiors or subordinates?

Webinar vs. Seminar
Videoconference/Teleconference vs. Conference
Phone Call vs. Personal Visit

If you are delivering or receiving general advise, or directives, then webinar, video/tele-conferencing, and phone calls are fine. You are not attempting to communicate anything that needs explicit trust.

Now, if you are trying to build trust, launch a new product or product line, get certifications from a client (that you can exclusively, or semi-exclusively) build their product(s) or develop and leverage personal relationships for mutual benefit, then NOTHING is as good as a personal presence.

The personal presence gives lots of metadata that you cannot apply in any other method of communication. If you are giving a webinar for example, do you see or hear anyone? People will see and hear you. If a person has a question, he or she will have to type it in, or speak into a microphone, and deal with technically related delays. In a video or teleconference, same thing, delays. Phone calls are slightly better in that you can hear the intonation of a person’s voice (glee, annoyance, sadness, anger, sarcasm, etc.), but even though that communication is in real time, there’s no chance to see their body language.

In-person communications are always best. In a seminar, conference, and the on-site visit. The advantages are:

  • You can have physical contact – Human beings like physical contact! If you know them well, pat them on the back! Shake some hands! Of course, practice safe behaviors, (more on that later).
  • They can see your face. Faces are EXTREMELY important in human relations.
  • You can look them in the eye!
  • You can feel what’s going on and they can feel what’s going on.
  • You can build trust one person at a time, and leverage each other’s relationships: I trust him, so I’ll recommend him to this other person that I trust and trusts me.

That’s enough of this subject for now. Think about it, and reply if you like!

Cheers! 😎

Charles McCrumb
Small Business IT Project Analyst, Office Automation Expert
Herbert, McCrumb & Associates
We can make ANY business work BETTER!
Visit us at http://www.hm-associates.com
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email: charles@hm-associates.com
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Weekly-Biweekly Workflow


Charles McCrumb Office Automation Expert Herbert, McCrumb & Associates
Charles McCrumb
Small Business IT Project Analyst, Office Automation Expert
Herbert, McCrumb & Associates

In a recent post, Seth Godin wrote “Double and half (freelancer math)” essentially what freelancers need to be doing with half of their time is getting better at what they do.

If half your time is spent getting better at what you do (and I believe you should spend it that way), that other half of your time needs to be spent actually working on projects, and introducing yourself to people. I think you should instead of daily working on ALL of these things (and making yourself crazy in the process), you should do these things weekly in order to develop a weekly-biweekly workflow. Here’s what I mean:

[Sample weekly-biweekly schedule]
Spend Monday introducing yourself to prospective clients, when you get home or back to your office, send a thank you email to the people that you made connections with and communicate with your network. Tuesday, develop some systems. FOCUS EXCLUSIVELY on systems or homework. Wednesday meet more people, and thank them, communicate. Thursday develop systems. Friday meet more people, and thank them, communicate.

Weekends, spend time with your family!

The next week, reverse the schedule:
Monday develop systems; Tuesday meet people, communicate; Wednesday develop systems, Thursday meet people, communicate; Friday develop systems.

That’s a nice weekly-biweekly flow where you won’t feel too rushed, but will get some things accomplished. Over 2 weeks, you spent 5 days developing systems, and 5 days meeting people and communicating. Of course, a project or projects will mess with this schedule a bit.

If you are working for someone else, (not freelancing, or consulting) ask your boss if you can try something similar, by grouping some of your tasks into day-long efforts. Show her this post if you like. There really is no such thing as multitasking. It’s fractional-tasking at best, and the more you do it, the more scatterbrained and worse you get at it. Working all day at a work function (or similar work functions) can REALLY break loose a clogged workflow!

Cheers! 😎

Charles McCrumb
Small Business IT Project Analyst, Office Automation Expert
Herbert, McCrumb & Associates
We can make ANY business work BETTER!
Small Business IT Projects | Office Automation | Human Behaviors
Visit us at http://www.hm-associates.com
Like us on Facebook for instant updates on what Herbert, McCrumb & Associates is doing, how we’re doing it, and how we’re saving real people time and money!
http://www.facebook.com/HerbertMcCrumbAssociates
email: charles@hm-associates.com
Skype: charles.mccrumb
Bus: (626) 593-6700

Do I Have to Invent Something Cool?


Charles McCrumb Small Business IT Project Analyst, Office Automation Expert Herbert, McCrumb & Associates
Charles McCrumb
Small Business IT Project Analyst, Office Automation Expert
Herbert, McCrumb & Associates

Upon publishing this post, everyone [okay, the media at large] is waiting to see what new thing Elon Musk invents [or more interestingly supports].

My question to the general public, and tech fans at large: Is it necessary for you to invent something that has never BEEN before to be successful?

My bet and best guess is NO!

You only need to be smart enough to either USE / integrate what’s been before, and / or what’s going on now, INVEST in what’s going on now (the safest thing to do, with a stop-loss or at least an alarm in place), or to HIRE someone that’s using what’s been before and / or what’s going on now!

You really don’t need to be a genius!

You really only need to be paying attention and somewhat aware of what’s going on, and then make the appropriate adjustment to your own psyche [which is hard enough, more of that later].

Cheers!