In a recent post, Seth Godin wrote “Double and half (freelancer math)” essentially what freelancers need to be doing with half of their time is getting better at what they do.
If half your time is spent getting better at what you do (and I believe you should spend it that way), that other half of your time needs to be spent actually working on projects, and introducing yourself to people. I think you should instead of daily working on ALL of these things (and making yourself crazy in the process), you should do these things weekly in order to develop a weekly-biweekly workflow. Here’s what I mean:
[Sample weekly-biweekly schedule]
Spend Monday introducing yourself to prospective clients, when you get home or back to your office, send a thank you email to the people that you made connections with and communicate with your network. Tuesday, develop some systems. FOCUS EXCLUSIVELY on systems or homework. Wednesday meet more people, and thank them, communicate. Thursday develop systems. Friday meet more people, and thank them, communicate.
Weekends, spend time with your family!
The next week, reverse the schedule:
Monday develop systems; Tuesday meet people, communicate; Wednesday develop systems, Thursday meet people, communicate; Friday develop systems.
That’s a nice weekly-biweekly flow where you won’t feel too rushed, but will get some things accomplished. Over 2 weeks, you spent 5 days developing systems, and 5 days meeting people and communicating. Of course, a project or projects will mess with this schedule a bit.
If you are working for someone else, (not freelancing, or consulting) ask your boss if you can try something similar, by grouping some of your tasks into day-long efforts. Show her this post if you like. There really is no such thing as multitasking. It’s fractional-tasking at best, and the more you do it, the more scatterbrained and worse you get at it. Working all day at a work function (or similar work functions) can REALLY break loose a clogged workflow!
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